The art of the title

The art of the title is a website that is designed to showcase how the titles of films are made and the wide variety that can be created.

It also shows the names of all the designers that worked on the title. 

Title sequences

A title sequence's purpose is to show the audience who was behind the film , such as lead actors, directors etc. Also, the title sequence can be rolling as the film starts or have its own segment in the show. An example of this is 'Friends' the TV show. At the start of every episode you see the same title sequence. In thrillers, title sequences can be used to build suspense before the film starts. Furthermore, the title sequences can be rolling as the film starts to lead the audience into a false sense of security.

Studio Idents

Studio Ident

What is a studio ident? 
A studio ident is the animation before a film that tells the audience who was behind the production of that film.
Why is it important?
Studio idents are important as it represents the company responsible for the film. In addition, an ident is what the audience sees before the film, so it should make a good first impression.
What is the importance of the design?
The design of a studio ident is very important as it represents the company. If the design is bland, then the audience will instantly assume that the company is bland. Equally, if the design of the ident is grand and bold then the same could be said for the studio.

Example


20th Century Fox is a studio that is part of the 'big six '. Its ident is very bold and grand. 20th Century Fox is a very big corporation that is responsible for a lot of the blockbusters we know today. This lets us know that the film we are about to watch probably has a big budget and will more than likely be successful.


The MGM ident is a lion roaring. This makes the studio seem mighty and powerful.  Also, the uniqueness of the ident makes the studio seem original. MGM is a mini major corporation. This means it isn't as big as the 'big six'. However, it is bigger than the independent film studios.



Film 4 is an independent film studio. The ident shows us different perspectives of the film 4. This shows us everything isn't what it seems, and that film 4 will show us a different look on things.

Continuity Editing

Continuity editing is making sure the scene makes sense. For example if a character walks throw a door then closes it. That door should be closed in the next scene. Continuity is there to ensure there aren't any mistakes in the film.
In addition to this there is the 180 degree rule that states that two characters in a scene should maintain the same left right relationship throughout the scene.

Speed/ style of editing

Film editing is the way in which editors can assemble their shots into a sequence and have them tell a story. The speed of the editing tells the audience how to feel. If a scene is longer than usual, it is so the audience can experience it for longer. In a thriller, longer scenes are used to build suspense and bring the audience in to eventually hit them with a jump scare. Similarly, faster editing is useful to speed up scenes and get the audience to the desired scene quicker.

Analysis of modern thriller openings

In a lot of instances thriller openings use a very similar format in that the opening is very ominous and sets the tone for the film. In many cases they actually foreshadow the film. The opening to the film is very important as it shows the audience what to expect for the rest of the film.

mise-en-scene: Casino Royale

Casino Royale is very heavy on mise-en scene. For example, James bond is seen to be wearing a suit which shows he is a professional and slick. Furthermore, the fact he wears some black clothes shows he has a dark side and can be dangerous. The villain is shown to be wearing all black, black gloves and a soviet hat. This has connotations that he is dangerous and cannot be trusted. It immediately puts him in the stereotype of violent Russians.