Evaluation question 4 – Who would be the audience for your media project?
Firstly, our key demographic is teenagers/ young adults. This is because as teenagers/ young adults ourselves we would find it easier to market something that we would watch. Essentially, we know what works on us. Not only is it easier to market but it also makes our film more relatable as the actors are young which could make our film more appealing and understandable to them.
Our film will have a certification of 15, this is because, as said, our target audience is teenagers. However we don’t want to limit the audience so we don’t want our film to be an 18. We feel our thriller we appeal to this generation as it isn't overly aggressive or frightening, but is thrilling enough for teenagers.
Another thing to point out is the fact that our film only stars men. We may have unintentionally lost a potential audience by having no female characters. On the other hand, this could make it more appealing to male audiences. In addition, men are generally the target audience for thrillers/ action films. Similarly to gender, we didn’t think of race as a factor. This is because we simply chose the best actors in our group. Hopefully this won’t affect the audience too much as there are only two characters anyway.
Additionally, we feel as though British teenagers specifically would be the target as that is what the film is based around making it more relatable for this audience.
Furthermore, we could potentially increase our market audience as we have only done the opening to the film. This could be his first attack and we could include women and different races. Furthermore, we could introduce relatives of the victim to provide interesting story plots, which could appeal to anyone we want it to. Essentially , although now our audience is fairly limited. We could increase this drastically. This is one very good thing about leaving a thriller on a cliffhanger, it means we can go down virtually any route we choose.
Our film will have a certification of 15, this is because, as said, our target audience is teenagers. However we don’t want to limit the audience so we don’t want our film to be an 18. We feel our thriller we appeal to this generation as it isn't overly aggressive or frightening, but is thrilling enough for teenagers.Another thing to point out is the fact that our film only stars men. We may have unintentionally lost a potential audience by having no female characters. On the other hand, this could make it more appealing to male audiences. In addition, men are generally the target audience for thrillers/ action films. Similarly to gender, we didn’t think of race as a factor. This is because we simply chose the best actors in our group. Hopefully this won’t affect the audience too much as there are only two characters anyway.
Additionally, we feel as though British teenagers specifically would be the target as that is what the film is based around making it more relatable for this audience.
Furthermore, we could potentially increase our market audience as we have only done the opening to the film. This could be his first attack and we could include women and different races. Furthermore, we could introduce relatives of the victim to provide interesting story plots, which could appeal to anyone we want it to. Essentially , although now our audience is fairly limited. We could increase this drastically. This is one very good thing about leaving a thriller on a cliffhanger, it means we can go down virtually any route we choose.
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