Studio Idents

Studio Ident

What is a studio ident? 
A studio ident is the animation before a film that tells the audience who was behind the production of that film.
Why is it important?
Studio idents are important as it represents the company responsible for the film. In addition, an ident is what the audience sees before the film, so it should make a good first impression.
What is the importance of the design?
The design of a studio ident is very important as it represents the company. If the design is bland, then the audience will instantly assume that the company is bland. Equally, if the design of the ident is grand and bold then the same could be said for the studio.

Example


20th Century Fox is a studio that is part of the 'big six '. Its ident is very bold and grand. 20th Century Fox is a very big corporation that is responsible for a lot of the blockbusters we know today. This lets us know that the film we are about to watch probably has a big budget and will more than likely be successful.


The MGM ident is a lion roaring. This makes the studio seem mighty and powerful.  Also, the uniqueness of the ident makes the studio seem original. MGM is a mini major corporation. This means it isn't as big as the 'big six'. However, it is bigger than the independent film studios.



Film 4 is an independent film studio. The ident shows us different perspectives of the film 4. This shows us everything isn't what it seems, and that film 4 will show us a different look on things.